Bridget Szuminsky is a versatile professional with experience in public relations, internal communications and digital marketing. She has developed and executed successful communication plans in agency, corporate and nonprofit environments. Her efforts have led to local and national media placements in consumer and trade publications.
By finding what makes a brand’s story unique, Bridget is able to craft content that engages target audiences through traditional and new media outlets. She is a driven, detail-oriented communicator. She is an energetic young professional always looking for the next challenge and opportunity to grow.
Currently, Bridget is a Social Media Manager at Moxie, a full-service interactive marketing agency. Bridget manages social and content strategy for The Coca-Cola Company brands. Her work includes developing a strategic launch plan for the My Coke Rewards Instagram channel, working on new business pitches, assisting with client relations/account management, maintaining short- and long-term social content strategies, social listening and performing community management.
Previous positions include Social Media Manager for Force Marketing, a leading automotive digital and direct marketing agency. As the sole member of their social media team, she managed social strategy, engagement and online reputation for more than 40 automotive dealerships in North America. She worked as a Public Relations Coordinator for CarMax, Inc., the nation’s largest retailer of used cars and a member of the FORTUNE 500 and one of the FORTUNE 2014 “100 Best Companies to Work For.” Her experience also includes interning at Liz Lapidus Public Relations, a boutique public relations firm in Atlanta specializing in upscale retail, hospitality, real estate and arts brands.
Bridget is passionate about animals and helping others. In her free time, Bridget volunteers her marketing and public relations skills to nonprofits such as Good Mews Animal Foundation, Henrico Humane Society and Ride-for-Kids Atlanta. She also (sporadically) maintains a review blog, “Mostly Sweet Reviews,” which includes thoughts on restaurants, entertainment, household products and other everyday experiences.
Bridget is currently available for freelance work, informational interviews and reference requests. Please contact her via email for a response within 24 hours.