Social Media Manager | Moxie USA | October 2014 – Present

Clients: The Coca-Cola Company; AMC Theatres, Wells Fargo

Key Achievements: Increased Facebook impressions by 27.27%, Twitter impressions by 106.74% and Twitter engagements by 76.77% resulting in the best performing months of 2014. Instagram launch and content strategy exceeded 3-month fan growth goal by 20%.

  • Manages social media engagement and content strategy
    • Developing 2015 goals, strategy and process improvements
    • Creating 2015 Best-in-Class Social Playbook to maintain consistent strategy and execution standard across all client brands and agency partners
  • Develops social content for Facebook, Instagram and Twitter
  • Partners with Moxie creative, media, innovations, brand planning, influencer marketing, analytics and account management teams for comprehensive short- and long-term strategy development and campaigns
  • Performs social account audits to assist in new business pitches
  • Maintains relationship with client and client partners
  • Manages social community management
  • Writes blog posts for Moxie media partners

Social Media Contractor | Moxie USA | June 2014 – September 2014

Client: The Coca-Cola company

Key Achievements: Secured new business by developing Instagram and Facebook strategies for My Coke Rewards.

  • Assisted creative team with pitch materials and sample content
  • Coordinated 11+ MCR social media contests including testing, launch and moderation
  • Worked with client partners to resolve IT and legal concerns
  • Improved communication process between client and agency partners

Communications Consultant | Freelance | June 2011 – Present

Clients (Current and Past): Dezi & Roo; Good Mews; Henrico Humane Society; Ride for Kids

Key Achievements: Secured a live interview on the Neal Boortz radio show as well as a special report by Monica Kaufman on WSB-TV for Atlanta Ride-for-Kids.

  • Manage digital and PR efforts for a pet healthcare, direct-sales start up
  • Manage social media strategy and content for an Atlanta-based playwright
  • Write community newsletter articles for Good Mews, a kill-free, cage-free cat shelter
  • Created newspaper ads, cat biographies and YouTube videos for Henrico Humane Society
  • Developed a strategic public relations campaign for Starlight Children’s Foundation | Georgia
  • Created a media kit for launch of SOAR Georgia’s new transitional home for girls with eating disorders

Social Media Manager | Force Marketing | September 2013 – May 2014

Key Achievements: Created the company’s first cross-platform marketing strategy that incorporated search engine marketing, website and blog content, search engine optimization and social media. Developed a post-sale email that integrates into a dealership’s DMS allowing them to work with unsatisfied customers while directing positive reviews online.

  • Managed social media strategy and content for more than 30 North American dealerships via Hootsuite
  • Built relationships with local consumers using advanced Twitter search
  • Crafted reputation-focused campaigns showcasing dealership philanthropy and community involvement
  • Coordinated social media efforts for dealership charity and sales events
  • Ran successful awareness and promotional campaigns using social advertising
  • Maintained social media and online reputation (ORM) analytic reports
  • Provided social media and ORM training to dealerships
  • Created social media and ORM marketing materials to assist with sales pitches
  • Developed content for Force Marketing’s Facebook, Twitter, LinkedIn, WordPress and Instagram accounts
  • Assisted in new business development at industry trade shows

Public Relations Coordinator | CarMax, Inc. June 2012 – July 2013

Key Achievements: Managed public relations and social media efforts for the launch of The CarMax Foundation’s first national partnership with KaBOOM! Media relations efforts resulted in 37 broadcast, print and online news placements including national coverage on Voice of America. Social media efforts achieved more than 670,000 in total reach. Coordinated the award entries that landed CarMax on the 2013-2014 Fortune “100 Best Companies to Work For” list.

  • Managed media relations and project coordination efforts for store grand openings
    • Local media pitches led to more than 60 broadcast and print news placements
    • Obtained local dignitaries to speak at the grand opening ceremony
    • Scheduled travel, managed itineraries and directed event staff
  • Managed process improvements for an integrated marketing campaign
    • Worked with marketing department leads to develop a cross-marketing strategy
  • Enhanced company reputation by coordinating local and national awards
    • 2013-2014 “FORTUNE 100 Best Companies to Work For,” Training Magazine Top 125, BBB Torch Awards
  • Developed event and interview key messages and talking points for executives and store management
  • Wrote national press releases to increase industry awareness and community reputation
  • Coordinated media relations efforts with stores and subject matter experts
  • Assisted in crisis management efforts through talking point development, store training and social response
  • Enhanced social media monitoring capabilities through Radian6 account management
  • Developed content for Facebook, Twitter and YouTube, managed response and engagement
  • Mentored public relations interns on social media moderation, content creation and special projects
  • Managed traditional and new media monthly and event analytic reports
  • Wrote and distributed company-wide emails to more than 18,000 associates using Lotus Notes
  • Researched, conducted interviews and wrote creative content for internal newsletter

Notable Accomplishments:

  • 2013 PRSA Richmond Awards of Merit – Integrated Communications and Media Relations

Late Collections Account Specialist | CarMax Auto Finance June 2009 – June 2012

  • Effectively managed high tension situations using problem solving and crisis communication
  • Advised on customer accounts 31 – 60 days past due utilizing multiple internal databases
  • Worked with customers to find solutions benefiting both the customer and CarMax
  • Consistently exceeded all department standards for productivity, contacts, and financial earnings

Notable Accomplishments:

  • Nominated for Champion of the Quarter
  • Late Collections MVP

Public Relations Intern |Liz Lapidus Public Relations|January 2012 – May 2012

Clients include: Gramercy, Tavern 99, The Residences at W Atlanta Downtown, Bien-Aime Strength & Stretch Studio, ST Residential, Serenbe, Beacham & Company, Roche Bobois, Switch Modern

  • Wrote press releases using AP style guidelines garnering more than ten print and online media placements
  • Maintained social media matrices writing content for Facebook, Twitter and WordPress pages
  • Tracked editorial calendars and managed media list database utilizing Cision

PRSSA Social Media Director | Kennesaw State University August 2011 – July 2012

  • Developed and launched new organization website via WordPress
  • Moderated and updated all blog postings and page updates on
  • Managed Twitter and Facebook accounts by updating profiles and interacting with followers
  • Increased traffic to social media sites by encouraging follower interaction
  • Created online executive board memos

Business Owner | Mary Kay Cosmetics | March 2011 – May 2012

  • Event planning and execution with products and public speaking that widens customer base
  • Led a team of consultants to teach valuable customer service and business skills
  • Business experience maintaining schedule, finances, website, inventory, and customer database
  • Customer service skills that increase customer loyalty

Notable Accomplishments:

  • First Place – Unit Team Building
  • Tenth Place – National Team Building