Social Media Manager | Force Marketing | September 2013 – Present

  • Successfully manages social media content for more than 30 dealerships in the US and Canada
    • Clients include: McCarthy Auto Group, AutoCenters Nissan, Lou Fusz Automotive Network, David Stanley Chevrolet
  • Manages agency partnership with Friendemic content writers
  • Engages customers using Twitter advanced search to build brand awareness, trust and loyalty
  • Promotes dealership inventory, events and philanthropic efforts through social networks
    • Works with dealers to create unique stories surrounding community involvement
  • Provides social customer service
  • Manages review sites to increase positive reputation and turn around unsatisfactory experiences
    • Utilizes review accelerator email to solicit positive reviews
  • Creates customized social media strategies based on local market and target audiences
  • Develops content for promoted Facebook posts and social advertisements
  • Maintains biweekly and monthly social media and online reputation (ORM) analytic reports
  • Coordinates review site claiming, custom social creative pieces and ORM microsite creation
  • Provides basic social media and ORM training to dealerships
  • Works with dealership vendors for cross promotion of events, specials and philanthropic efforts
  • Creates social media and ORM marketing materials to assist with sales pitches
  • Develops content for Force Marketing’s Facebook, Twitter, LinkedIn and Instagram accounts
  • Helps maintain Force Marketing’s positive industry reputation with industry awards
  • Writes social media and ORM posts for Force Marketing’s blog
  • Researches and stays up-to-date with digital marketing best practices and trends
  • Attends automotive and marketing industry events on behalf of Force Marketing

Notable Accomplishments:

  • Google AdWords Certified

Public Relations Coordinator | CarMax, Inc. June 2012 – July 2013

  • Project manager for charity event at store grand openings
    • Pitched to local media by leveraging existing relationships for valuable televised coverage
    • Ensured all event components were completed on schedule
    • Obtained local dignitaries to speak at the official grand opening celebration
    • Extended invites to community supporters via Exact Target
    • Developed and maintained post-event analytics report
  • Managed process improvements for an integrated communications campaign for store openings in existing CarMax markets
    • Worked with marketing department heads to brainstorm cross-marketing promotion
    • Developed strategy for and coordinated execution of online charitable event
  • Enhanced company reputation by coordinating company-wide award entries
    • “FORTUNE 100 Best Companies to Work For,” Training Magazine Top 125, BBB Torch Awards
  • Coordinated public relations efforts for  launching The Foundation’s first national partnership
    • Pitched to and secured local and national coverage for partnership with KaBOOM!
    • Produced a simulcast on launch day between builds in Los Angeles and Richmond
    • Managed social media surrounding the events
  • Produced national press releases for increased industry and community reputation
  • Coordinated media relations efforts with stores  and subject matter experts
  • Assisted with planning and implementation of Richmond sponsorship events
  • Enhanced social media monitoring capabilities through Radian6 account management
  • Managed public relations interns on social media moderation and content creation
  • Maintained and introduced new public relations vendor relationships
  • Developed content for Facebook, Twitter and YouTube, managed response and engagement
  • Managed traditional and new media analysis reports
  • Wrote and distributed company-wide emails to more than 18,000 associates using Lotus Notes
  • Researched, conducted interviews and created creative content for internal newsletter

Notable Accomplishments:

  • 2013 PRSA Richmond Awards of Merit – Integrated Communications and Media Relations

Late Collections Account Specialist | CarMax Auto Finance June 2009 – June 2012

  • Effectively managed high tension situations using problem solving and crisis communication
  • Advised on customer accounts 31 – 60 days past due utilizing multiple internal databases
  • Worked with customers to find solutions benefiting both the customer and CarMax
  • Consistently exceeded all department standards for productivity, contacts, and financial earnings

Notable Accomplishments:

  • Nominated for Champion of the Quarter
  • Late Collections MVP

Public Relations Intern Liz Lapidus Public Relations January 2012 – May 2012

  • Clients include: Gramercy, Tavern 99, The Residences at W Atlanta Downtown, Bien-Aime Strength & Stretch Studio, ST Residential, Serenbe, Beacham & Company, Roche Bobois, Switch Modern
  • Wrote press releases and media alerts in proper AP style pitching to local media
  • Maintained social media matrices writing content for clients’ Facebook and Twitter accounts
  • Wrote blog posts for clients’ WordPress pages
  • Developed Pinterest plan for all clients
  • Tracked editorial calendars adn managed media list database utlizing Cision
  • Wrote and distributed calendar listings to online media outlets
  • Provided support for client events
  • Researched new business opportunities and brainstormed campaign ideas
  • Photographed client events and new client venues

PRSSA Social Media Director | Kennesaw State University August 2011 – July 2012

  • Developed and launched new organization website via WordPress
  • Moderated and updated all blog postings and page updates on ksprssa.wordspress.com
  • Managed Twitter and Facebook accounts by updating profiles and interacting with followers
  • Increased traffic to social media sites by encouraging follower interaction
  • Created online executive board memos

Business Owner | Mary Kay Cosmetics March 2011 – May 2012

  • Event planning and execution with products and public speaking that widens customer base
  • Led a team of consultants to teach valuable customer service and business skills
  • Business experience maintaining schedule, finances, Web site, inventory, and customer database
  • Customer service skills that increase customer loyalty

Notable Accomplishments:

  • First Place – Unit Team Building
  • Tenth Place – National Team Building