Manager, Social Media Marketing | Sage|  December 2016 – Present

Key Achievements: Developed a funnel-driven paid media strategy resulting in 300 marketing-qualified Sage Live leads; March 2017 was the best month for the product with a 17% conversation rate.

  • Creative assets and copy for Facebook, Twitter, LinkedIn and Instagram via Canva
  • Department paid social lead for Facebook and LinkedIn including strategy, implementation and optimization
  • Go-to-market strategy for Accounting Basics For Dummie’s and Pegg, a Facebook Messenger chatbot
  • Publishing, community management and reporting through Social Studio
  • Employee advocacy strategy and implementation through Sociabble and LinkedIn Sales Navigator
    • Social Selling training and sales team social playbook
  • Real-time social strategy for the 2017 Canada Games and Sage Summit Atlanta
  • Social landing page and WordPress blog optimizations in partnership with the web team and copywriters

Social Media Manager | Moxie USA | June 2014 – December

Clients: Coca-Cola Trademark Brands, Gold Peak, My Coke Rewards, Wells Fargo, AMC Theatres, Delta

  • Engagement strategy lead onsite at Coke for the trademark brands
    • Team lead for three coordinator-level associates and one manager-level associate
    • Real-time engagement initiatives for COPA America and The Olympics
    • Coca-Cola’s first comprehensive engagement playbook and strategy
  • Social and content strategies through brand personas, channel role and purpose, consumer mapping, editorial strategies, campaign themes, social tactics and content/social audits
    • My Coke Rewards’ Twitter impressions increased by 106.74% and engagements by 76.77%
    • 2015 Gold Peak Tea social campaigns helped grow brand awareness by 40%
    • Social campaigns include Wells Fargo’s diverse segments and millennial initiatives, Coke Innovations app launch, AMC’s Third Appiversary and My Coke Rewards’ Share a Coke activations
  • Social strategy for new business pitches, winning Moxie two major social accounts
  • Influencer marketing strategy including pitching, contracting, budgeting and network management
    • Gold Peak Tea campaign garnered more the 2.4mm impressions
    • Wells Fargo employee acquisition campaign drove 3k website clicks and 4.1k engagements
  • Social listening through Netbase, Sysomos Map & Gaze and Spreadfast
  • Publishing, community management and engagement reporting through Sprinklr and Unmetric
  • Content execution for Facebook, Instagram, Snapchat and Twitter
  • Briefs, POVs and innovation reports for client and department educational purposes
  • Account and project management support

Communications Consultant | Freelance | June 2011 – Present

Key Achievements: Secured a live interview on the Neal Boortz radio show as well as a special report by Monica Kaufman on WSB-TV for the Pediatric Brain Tumor Foundation’s Atlanta Ride-for-Kids event.

  • Social and content strategy for McGann Media, Ohio-based media buyers
  • Digital marketing and communication strategy for Dezi & Roo, a pet healthcare start up
  • Community newsletter articles for Good Mews, a kill-free, cage-free cat shelter

Past Clients

  • Developed communications strategy for an Atlanta-based playwright’s play launch
  • Produced newspaper ads, cat biographies and YouTube videos for Henrico Humane Society
  • Created a media kit for launch of SOAR Georgia’s new transitional home for girls with eating disorders

Social Media Manager | Force Marketing | September 2013 – May 2014

Key Achievements: Created a cross-platform strategy that incorporated direct mail, search engine marketing, website content, search engine optimization and social media.

  • Social media strategy, listening and content development for more than 30 dealerships via Hootsuite
  • Social and online reputation (ORM) training for dealerships
  • Social and ORM marketing materials to assist with sales pitches
  • Content for Force Marketing’s Facebook, Twitter, LinkedIn, WordPress and Instagram accounts
  • Crafted reputation-focused campaigns showcasing dealership philanthropy and community involvement
  • Successful paid media awareness campaigns
  • Email optimizations that integrate into a dealer’s DMS allowing them to work with unsatisfied customers while directing positive reviews online
  • Social media and oORM analytic reports

Public Relations Coordinator | CarMax, Inc. June 2012 – July 2013Key Achievements: Managed media relations efforts launching CarMax Foundation’s first national partnership garnering more than 35 broadcast, print and online placements, including national coverage by Voice of America. Social efforts resulted in more than 670k reach.

  • Media relations and project coordination efforts for all store grand openings
    • Local media pitches led to more than 60 broadcast and print news placements
  • Interview key messages and talking points for c-suite executives and store management
  • National press releases to increase industry awareness and community reputation
  • Crisis management efforts through talking point development, store training and social response
  • Social media monitoring enhancements through Radian6 account management
  • Content development for Facebook, Twitter and YouTube, managed response and engagement
  • Traditional and new media analytic reports
  • Company-wide email: distributed to over 18k associates using Lotus Notes
  • Internal newsletter: research, interviews and creative writing
  • Process improvements for an integrated campaign increasing brand awareness in existing markets
  • Enhanced company reputation by coordinating local and national awards
    • 2013 – 2014 entries raised CarMax’s rank on the FORTUNE “100 Best Companies to Work For” list
  • Intern mentorship for social moderation, content creation and seasonal campaigns
  • Research, interviews and creative content for internal newsletter

Notable Accomplishments:

  • 2013 PRSA Richmond Awards of Merit – Integrated Communications and Media Relations

Late Collections Account Specialist | CarMax Auto Finance June 2009 – June 2012

  • Effectively managed high tension situations using problem solving and crisis communication
  • Advised on customer accounts 31 – 60 days past due utilizing multiple internal databases
  • Worked with customers to find solutions benefiting both the customer and CarMax
  • Consistently exceeded all department standards for productivity, contacts, and financial earnings

Notable Accomplishments:

  • Nominated for Champion of the Quarter
  • Late Collections MVP

Public Relations Intern |Liz Lapidus Public Relations|January 2012 – May 2012

Clients include: Gramercy, Tavern 99, The Residences at W Atlanta Downtown, Bien-Aime Strength & Stretch Studio, ST Residential, Serenbe, Beacham & Company, Roche Bobois, Switch Modern

  • Wrote press releases using AP style guidelines garnering more than ten print and online media placements
  • Maintained social media matrices writing content for Facebook, Twitter and WordPress pages
  • Tracked editorial calendars and managed media list database utilizing Cision

PRSSA Social Media Director | Kennesaw State University August 2011 – July 2012

  • Developed and launched new organization website via WordPress
  • Moderated and updated all blog postings and page updates on ksuprssa.wordspress.com
  • Managed Twitter and Facebook accounts by updating profiles and interacting with followers
  • Increased traffic to social media sites by encouraging follower interaction
  • Created online executive board memos

Business Owner | Mary Kay Cosmetics | March 2011 – May 2012

  • Event planning and execution with products and public speaking that widens customer base
  • Led a team of consultants to teach valuable customer service and business skills
  • Business experience maintaining schedule, finances, website, inventory, and customer database
  • Customer service skills that increase customer loyalty

Notable Accomplishments:

  • First Place – Unit Team Building
  • Tenth Place – National Team Building