Social Media Manager | Moxie USA | June 2014 – Present

Current/past clients: AMC Theatres, The Coca-Cola Company (My Coke Rewards, Gold Peak Coffee, Gold Peak Tea), Moxie USA, Wells Fargo

  • Develop and implement engagement and content strategies through: brand persona development, channel role and purpose, consumer mapping, quarterly editorial strategies, and brand/competitor audits
    • Increased My Coke Rewards (MCR) Twitter impressions by 106.74% and engagements by 76.77%
    • MCR Instagram channel launch exceeded 6-month growth goal by 40% winning incremental business
    • Gold Peak Tea campaigns grew brand reach and engagement
  • Execute visuals and copy for Facebook, Instagram and Twitter, scheduling through Expion and Cotweet
  • Develop influencer activations including pitching, contracting, budgeting and network management
    • Gold Peak Brewed Tea campaign garnered more the 2.4mm impressions
  • Work with creative and innovation teams to develop campaign themes, social tactics and creative strategy
  • Perform social listening and response through Cotweet, Sprinklr and Spreadfast (Mass Relevance)
  • Manage social coordinators and interns on community management, engagement and competitor audits
  • Write briefs, POVs and innovation reports for client and department educational purposes
  • Assist with paid media campaign strategy and performance analysis
  • Maintain client relationships through account and project management
  • Write posts for Moxie blog and media partners

Communications Consultant | Freelance | June 2011 – Present

Current Clients

  • Social content and engagement strategist for McGann Media
  • Digital marketing and public relations coordinator for Dezi & Roo, a pet healthcare start up
  • Community newsletter contributor for Good Mews, a kill-free, cage-free cat shelter
  • Social engagement planning for an Ohio-based change leadership consultant

Past Clients

  • Secured a live interview on the Neal Boortz radio show as well as a special report on WSB-TV for the Pediatric Brain Tumor Foundation’s Atlanta Ride-for-Kids event
  • Developed communications strategy for an Atlanta-based playwright’s play launch
  • Produced newspaper ads, cat biographies and YouTube videos for Henrico Humane Society
  • Created a media kit for launch of SOAR Georgia’s new transitional home for girls with eating disorders

Social Media Manager | Force Marketing | September 2013 – May 2014

  • Managed social media strategy and content for more than 30 North American dealerships via Hootsuite
  • Created a cross-platform strategy incorporating direct mail, search engine marketing, search engine optimization and social media
  • Crafted reputation-focused campaigns showcasing dealership philanthropy and community involvement
  • Ran successful paid media awareness campaigns
  • Developed post-sale email that integrating into a dealer’s DMS allowing them to work with unsatisfied customers while directing positive reviews online
  • Maintained social media and online reputation (ORM) analytic reports
  • Provided social media and ORM training to dealerships
  • Created social media and ORM marketing materials to assist with sales pitches
  • Developed content for Force Marketing’s Facebook, Twitter, LinkedIn, WordPress and Instagram accounts

Public Relations Coordinator | CarMax, Inc. June 2012 – July 2013

  • Managed media relations and project coordination for all store openings and CarMax Foundation events
    • Local media pitches led to more than 60 broadcast and print news placements
  • Wrote national press releases to increase industry awareness and community reputation
    • Efforts for the launch of The CarMax Foundation’s first national partnership garnered more than 35 broadcast, print and online placements including national coverage by Voice of America
  • Managed process improvements for an integrated campaign increasing brand awareness in existing markets
  • Enhanced company reputation by coordinating local and national awards
    • 2013 – 2014 entries raised CarMax’s rank on the FORTUNE “100 Best Companies to Work For” list
  • Developed interview key messages and talking points for c-suite executives and store management
  • Assisted in crisis management efforts through talking point development, store training and social response
  • Enhanced social media monitoring capabilities through Radian6 account management
  • Developed content for Facebook, Twitter and YouTube, managed response and engagement
  • Mentored public relations interns on social moderation, content creation and seasonal campaigns
  • Managed traditional and new media analytic reports
  • Wrote and distributed company-wide emails to more than 18,000 associates using Lotus Notes
  • Researched, conducted interviews and wrote creative content for internal newsletter

Notable Accomplishments:

  • 2013 PRSA Richmond Awards of Merit – Integrated Communications and Media Relations

Late Collections Account Specialist | CarMax Auto Finance June 2009 – June 2012

  • Effectively managed high tension situations using problem solving and crisis communication
  • Advised on customer accounts 31 – 60 days past due utilizing multiple internal databases
  • Worked with customers to find solutions benefiting both the customer and CarMax
  • Consistently exceeded all department standards for productivity, contacts, and financial earnings

Notable Accomplishments:

  • Nominated for Champion of the Quarter
  • Late Collections MVP

Public Relations Intern |Liz Lapidus Public Relations|January 2012 – May 2012

Clients include: Gramercy, Tavern 99, The Residences at W Atlanta Downtown, Bien-Aime Strength & Stretch Studio, ST Residential, Serenbe, Beacham & Company, Roche Bobois, Switch Modern

  • Wrote press releases using AP style guidelines garnering more than ten print and online media placements
  • Maintained social media matrices writing content for Facebook, Twitter and WordPress pages
  • Tracked editorial calendars and managed media list database utilizing Cision

PRSSA Social Media Director | Kennesaw State University August 2011 – July 2012

  • Developed and launched new organization website via WordPress
  • Moderated and updated all blog postings and page updates on
  • Managed Twitter and Facebook accounts by updating profiles and interacting with followers
  • Increased traffic to social media sites by encouraging follower interaction
  • Created online executive board memos

Business Owner | Mary Kay Cosmetics | March 2011 – May 2012

  • Event planning and execution with products and public speaking that widens customer base
  • Led a team of consultants to teach valuable customer service and business skills
  • Business experience maintaining schedule, finances, website, inventory, and customer database
  • Customer service skills that increase customer loyalty

Notable Accomplishments:

  • First Place – Unit Team Building
  • Tenth Place – National Team Building