Senior Social & Digital Content Strategist | Freelance | June 2011 – Present

  • Social, digital content, and recruitment strategy for McGann Media
  • Digital strategy and business development for Dezi & Roo
  • Social fundraising and volunteer recruitment for Homeless to Home Animal Rescue & Cat Sanctuary
  • Communications strategy for an Atlanta-based playwright’s play launch
  • Paid social, community management, influencer marketing, social listening, and social content training

Social Media Lead | Steady |  March 2019 – April 2019

  • Social media strategy development spanning Facebook, Twitter, LinkedIn, and Instagram
  • Creative assets and copy for Facebook, Twitter, LinkedIn, and Instagram via Canva
  • Paid social strategy, deployment, optimization, and conversion analytics
  • Influencer management for A-list celebrity talent and niche financial bloggers
  • Recruitment marketing, establishing SEO and social strategy for LinkedIn, Glassdoor, and our HR website

Director, Social Strategy | Sagepath |  October 2017 – February 2019

Clients: Holler & Dash, Hunter Fans, Edible Arrangements, Southern Company, Pulte Homes & Mortgage, Congressional Medal of Honor Foundation, LiveUp, Cracker Barrel Old Country Store

  • Department lead charged with establishing social strategy as a new agency discipline
    • Defined offerings, philosophy, and processes
    • Educated account, project, analytics, strategy, and creative teams on social practices
    • Managed hiring for all social team members and interns, leading a team of two
  • Brand planning and creative brief development, ensuring client needs translate into successful executions
  • Social channel, content, and engagement strategy SME, providing oversight to all strategy team initiatives
  • Paid social strategy, deployment, and optimization
  • Social listening for content development and crisis assessment through Netbase
  • Client relationship management, resourcing, and budgeting for all social accounts
  • Social strategy for business development, growing the client base by three major accounts
  • Influencer marketing strategy including pitching, contracting, budgeting, and network management
  • Publishing, community management, and reporting through Sprout Social and Google Data Studio

Notable Accomplishments: 2018 Webby Award Honoree – Educational Web Programs

Manager, Social Media Marketing | Sage |  December 2016 – October 2017

Key Achievements: Developed a funnel-driven paid media strategy resulting in 300 marketing-qualified Sage Live leads; March 2017 was the best month for the product with a 17% conversation rate.

  • Department paid social lead for Facebook and LinkedIn including strategy, implementation, and optimization
  • Sage event influencer lead including strategy, relationship management, and team leadership
  • Employee advocacy lead, Social Selling training, and sales team social playbook development
  • Content strategy for the launch of the new Sage Advice blog; ongoing social section editor
  • Go-to-market strategy for Accounting Basics For Dummie’s and Pegg, a Facebook Messenger chatbot
  • Creative assets and copy writing for Facebook, Twitter, LinkedIn, and Instagram via Canva

Social Media Manager | Moxie USA | June 2014 – December 2016

Clients: Coca-Cola Trademark Brands, Gold Peak Tea & Coffee, My Coke Rewards, Wells Fargo, AMC Theatres

  • Engagement lead for Coca-Cola trademark brands
    • Team lead for two coordinator-level and two manager-level associates
    • Real-time engagement initiatives for COPA America and The Olympics
    • Coca-Cola’s first comprehensive engagement playbook
  • Influencer marketing strategy including pitching, contracting, budgeting, and network management
  • Social and content strategies through brand personas, channel role and purpose, consumer mapping, editorial strategies, campaign themes, social tactics, and content/social audits
    • Social campaigns include Wells Fargo’s diverse segments and cross-brand millennial marketing, AMC’s Third Appiversary, and My Coke Rewards’ Instagram channel launch
  • Social strategy for new business pitches, garnering two $1MM accounts and incremental scopes
  • Publishing, community management, and engagement reporting through Sprinklr
  • Briefs, POVs, and innovation reports for client and department educational purposes
  • Account and project management support

Notable Accomplishments: 2015 Shorty Award Bronze Distinction – Multi-Platform Campaign (Wells Fargo)

Social Media Manager (Contract) | Force Marketing | September 2013 – May 2014

Key Achievements: Created a cross-platform strategy that incorporated direct mail, search engine marketing, website content, search engine optimization and social media.

  • Social media strategy, listening, and content development for more than 30 dealerships via Hootsuite
  • Social and online reputation (ORM) training for dealerships
  • Social and ORM marketing materials to assist with sales pitches
  • Internal marketing including media relations, event management, and recruitment

Public Relations Coordinator | CarMax, Inc. June 2012 – July 2013                          Additional Positions: Late Collections Account Specialist |  June 2009 – June 2012

Key Achievements: Managed media relations efforts launching CarMax Foundation’s first national partnership with more than 670k in social reach and 35 news placements, including national coverage by Voice of America. Led award entries that landed CarMax FORTUNE “100 Best Companies to Work For” list twice.

  • Content development for Facebook, Twitter and YouTube, managed response and engagement
  • Media relations and project coordination efforts for all store grand openings
  • Interview key messages and talking points for c-suite executives and store management
  • National press releases to increase industry awareness and community reputation
  • Internal newsletter editor: research, interviews and creative writing
  • Crisis management efforts through talking point development, store training and social response
  • Social media monitoring enhancements through Radian6 account management

Notable Accomplishments: 2013 PRSA Richmond Awards of Merit – Integrated Communications and Media Relations